Karu is a design studio building identities
with clarity and purpose.

Selected Works

Selected Works

Process

We partner with thoughtful people to create work that is distinctive, purposeful, and built to endure.

Process

We partner with thoughtful people to create work that is distinctive, purposeful, and built to endure.

01

Investigation

Brand audit, interviews, research Understanding the people, purpose, and context behind each project before defining a direction.

01

Investigation

Brand audit, interviews, research Understanding the people, purpose, and context behind each project before defining a direction.

01

Investigation

Brand audit, interviews, research Understanding the people, purpose, and context behind each project before defining a direction.

02

Iteration

Concept exploration, refinement, final proposals Developing early ideas into considered creative solutions through an iterative design process.

02

Iteration

Concept exploration, refinement, final proposals Developing early ideas into considered creative solutions through an iterative design process.

03

Implementation

Final outputs, asset delivery, application Translating the chosen direction into its final form, from brand systems to physical experiences.

03

Implementation

Final outputs, asset delivery, application Translating the chosen direction into its final form, from brand systems to physical experiences.

Q&A

Q&A

Q&A

Who do you typically work with?

We collaborate with brands, agencies, and creatives who want to push boundaries. Whether you're launching a new product or redefining a brand, we're in if you're ready to go bold.

What’s your creative process like?

We start by listening—really listening. From there, we dive into research, build concepts, storyboard, shoot, and polish. Throughout it all, we keep communication open and the vision sharp.

How long does a typical project take?

It depends on the scope, but most projects take anywhere from 2 to 8 weeks. We’ll always set clear timelines at the start and keep you updated at every step.

Do you handle everything in-house?

Mostly, yes. Our core team covers creative direction, production, and editing. For certain projects, we also collaborate with trusted specialists—from VFX artists to sound designers.

Expertise

Expertise

Expertise

We work across identity, packaging, art direction and the spaces brands live in, building systems that stay recognisable everywhere they show up.

We work across identity, packaging, art direction and the spaces brands live in, building systems that stay recognisable everywhere they show up.