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How's Your Oni?

Hospitality & Services

Brand Architecture

How’s Your Oni? is a contemporary Japanese eatery founded by Rebecca Aziz and Minchan Kim, reimagining comfort food through a modern, playful lens. At its heart is the humble onigiri – elevated into a signature offering with bold flavors, thoughtful ingredients, and a focus on craftsmanship. Blending tradition with creativity, the menu reflects a casual yet refined approach to Japanese cuisine, designed for everyday enjoyment with a distinctive twist.

Industry

Restaurant/Hospitality

Client

How's Your Oni?

Year

2023

Strategy

The Oni brand embraces an endearing, kombini-style identity that feels both familiar and characterful. Central to the visual language is a charming illustrated onigiri icon paired with a hungry samurai character, injecting personality and storytelling into the experience. This playful tone is balanced with references to classic Japanese izakayas, such as illustrated wall menus and clean, graphic layouts. A simple, highly identifiable color palette ties everything together, creating a cohesive system that is approachable, memorable, and effortlessly recognizable.

The Oni brand embraces an endearing, kombini-style identity that feels both familiar and characterful. Central to the visual language is a charming illustrated onigiri icon paired with a hungry samurai character, injecting personality and storytelling into the experience. This playful tone is balanced with references to classic Japanese izakayas, such as illustrated wall menus and clean, graphic layouts. A simple, highly identifiable color palette ties everything together, creating a cohesive system that is approachable, memorable, and effortlessly recognizable.

Deliverables

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