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Yaki

Hospitality & Services

Brand Architecture

Yaki is a traditional Japanese izakaya in Gardens, Cape Town, serving a focused menu of classic dishes – yakitori grilled over open flames, takoyaki, and okonomiyaki.

Industry

Restaurant/Hospitality

Client

Yaki

Year

2025

Strategy

Yaki’s brand and interior draw from the textured, informal spirit of traditional Japanese izakayas, reinterpreted for Gardens, Cape Town. Reclaimed Asahi crates are used as furniture, adding a sense of authenticity and material history to the space. The identity pairs this with a bold, extended sans serif logo, pierced by an angled skewer—a direct nod to Yaki’s grilled dishes. Bright red neon and hand-painted signage, inspired by How’s Your Oni and the Kloof Kombini, complete the look, balancing raw, street-style energy with a contemporary edge.

Yaki’s brand and interior draw from the textured, informal spirit of traditional Japanese izakayas, reinterpreted for Gardens, Cape Town. Reclaimed Asahi crates are used as furniture, adding a sense of authenticity and material history to the space. The identity pairs this with a bold, extended sans serif logo, pierced by an angled skewer—a direct nod to Yaki’s grilled dishes. Bright red neon and hand-painted signage, inspired by How’s Your Oni and the Kloof Kombini, complete the look, balancing raw, street-style energy with a contemporary edge.

Deliverables

Brand identity, interior design

Brand identity, interior design