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Yaki

Hospitality & Services

Brand Architecture

Yaki is a traditional izakaya in Gardens, Cape Town, serving a focused menu of classic dishes – yakitori grilled over open flames, takoyaki, and okonomiyaki.

Trail Leopards
Trail Leopards

Industry

Restaurant/Hospitality

Client

Yaki

Year

2025

Collaborator

@cipher_media_

Strategy

Yaki’s brand and interior draw from the textured, informal spirit of traditional Japanese izakayas, reinterpreted for Gardens, Cape Town. Reclaimed Asahi crates are used as furniture, adding a sense of authenticity and material history to the space. The identity pairs this with a bold, extended sans serif logo, pierced by an angled skewer—a direct nod to Yaki’s grilled dishes. Bright red neon and hand-painted signage, inspired by How’s Your Oni and the Kloof Kombini, complete the look, balancing raw, street-style energy with a contemporary edge.

Yaki’s brand and interior draw from the textured, informal spirit of traditional Japanese izakayas, reinterpreted for Gardens, Cape Town. Reclaimed Asahi crates are used as furniture, adding a sense of authenticity and material history to the space. The identity pairs this with a bold, extended sans serif logo, pierced by an angled skewer—a direct nod to Yaki’s grilled dishes. Bright red neon and hand-painted signage, inspired by How’s Your Oni and the Kloof Kombini, complete the look, balancing raw, street-style energy with a contemporary edge.

Deliverables

Brand identity, interior design

Brand identity, interior design