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Big Rig

Sport & Lifestyle

Brand Architecture

Big Rig is a climbing brand born in the rugged boulder fields of the Cederberg in South Africa’s Western Cape – one of the world’s premier climbing destinations. Rooted in this iconic landscape, Big Rig designs and produces high-quality gear built to meet the demands of serious climbers, from durable boulder pads to thoughtfully crafted chalk bags. Every product reflects a commitment to clean design, robustness, and reliability, giving climbers confidence to focus on the sport they love. Proudly supporting South Africa’s passionate climbing community, Big Rig stands for gear that performs as hard as the people who use it.


Industry

Climbing

Client

Big Rig

Year

2023

Strategy

The brand strategy centers on a simple, scalable, and – crucially – balanced wordmark that works seamlessly across all of Big Rig’s products. Designed for versatility and clarity, it ensures the brand remains instantly recognisable no matter where or when it’s seen, reinforcing a consistent identity from the crag to everyday use.

The brand strategy centers on a simple, scalable, and – crucially – balanced wordmark that works seamlessly across all of Big Rig’s products. Designed for versatility and clarity, it ensures the brand remains instantly recognisable no matter where or when it’s seen, reinforcing a consistent identity from the crag to everyday use.

Deliverables

Brand identity, livery and merchandise

Brand identity, livery and merchandise