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Evil Comedy

Music & Entertainment

Brand Architecture

Evil Comedy is the Mother City’s most successful comedy event – a fearless, high-energy platform created by writer, producer, and performer Alice Viskat. Known for its electric atmosphere and unapologetic edge, the show brings together the country’s hottest comedic talent for nights that are raw, unpredictable, and consistently sold out. Evil Comedy isn’t just a lineup – it’s a movement shaping the future of South African stand-up.

Industry

Comedy

Client

Evil Comedy

Year

2024

Strategy

Evil Comedy began as a throwaway name – a gut instinct from Alice Viskat that we quickly recognised as something more. It had clarity, attitude, and a strong sense of identity. At the first event, the name was loosely hand-painted across the stage – an unpolished gesture that would go on to define the brand. This handmade origin became the foundation of the visual identity. A traditional signwriter-style typeface nods to Cape vernacular lettering – the kind found in the everyday environments where many of the city’s best comics come from. Paired with a punk-inspired poster treatment, the result is a system that feels immediate, flexible, and unmistakably real – just like the comedy it represents.

Evil Comedy began as a throwaway name – a gut instinct from Alice Viskat that we quickly recognised as something more. It had clarity, attitude, and a strong sense of identity. At the first event, the name was loosely hand-painted across the stage – an unpolished gesture that would go on to define the brand. This handmade origin became the foundation of the visual identity. A traditional signwriter-style typeface nods to Cape vernacular lettering – the kind found in the everyday environments where many of the city’s best comics come from. Paired with a punk-inspired poster treatment, the result is a system that feels immediate, flexible, and unmistakably real – just like the comedy it represents.

Deliverables

Brand Identity, Poster Design

Brand Identity, Poster Design