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Kloof Konbini

Brand Identity

Retail

Art Direction

Kloof Konbini is a Japanese-inspired pop-up bringing the energy of Tokyo convenience culture to Cape Town’s Kloof Street. Created by the team behind How’s Your Oni, it reimagines everyday food through playful design, community buzz, and crave-driven simplicity. Rooted in place and personality, Kloof Konbini turns quick bites into a shared cultural moment.

Industry

Hospitality

Client

Kloof Kombini

Year

2025

Strategy

In keeping with the *How's Your Oni* family of brands, we reintroduced the illustrated onigiri mascot – this time pushing a grocery cart – to reference the charming character branding traditionally associated with Japanese *konbini* and neighbourhood corner stores. Paired with the same **Uniform Rounded Bold** typeface, the visual language maintains a friendly, approachable personality while reinforcing the brand's family-oriented appeal. The result is a cohesive identity that feels playful, familiar, and instantly recognisable.

In keeping with the *How's Your Oni* family of brands, we reintroduced the illustrated onigiri mascot – this time pushing a grocery cart – to reference the charming character branding traditionally associated with Japanese *konbini* and neighbourhood corner stores. Paired with the same **Uniform Rounded Bold** typeface, the visual language maintains a friendly, approachable personality while reinforcing the brand's family-oriented appeal. The result is a cohesive identity that feels playful, familiar, and instantly recognisable.

Deliverables

Brand Identity, Merchandise Design, Poster Design

Brand Identity, Merchandise Design, Poster Design