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Cape Town Heritage Tours
Brand Identity
Hospitality & Services
Brand Identity
Cape Town Heritage Tours is a boutique walking tour company based in Cape Town, South Africa, led by Cameron Peters and his encyclopedic knowledge of the peninsula. They offer a curated series of 13 heritage walks across the city – beginning in Oranjezicht and culminating in Hout Bay – each tour seamlessly connecting to the next to tell the broader story of Cape Town’s rich cultural landscape.
Industry
Client
Year
2022
Strategy
Their visual identity has been reimagined to reflect both heritage and modernity. The redesigned mark transforms the original heritage emblem into a more scalable, contemporary logo while retaining its character and storytelling essence. The logo features playful, handcrafted typography alongside a reinterpreted crest of Cape Town. It incorporates iconic elements such as Table Mountain and the King Protea – the national flower that flourishes on the city’s slopes – symbolizing both place and pride.
Deliverables
Brand Identity Systems, Brand Architecture, Strategy, Tour Collateral Suite (tickets, guides, postcards, etc.), Merchandise Design
