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Mila Rose

Brand Identity

Music & Entertainment

Illustration

Mila-Rose is a Cape Town-based DJ and curator shaping a distinctive corner of the city's electronic music scene. Drawing from Afro-House, Afro-Tech and deep electronic sounds, her sets balance hypnotic rhythms with soulful energy, creating dancefloors that feel both intimate and expansive. With appearances at leading festivals and events including Bazique, Sexy Groovy Love, Wolfkop and Habitat, Mila-Rose has quickly established herself as one of South Africa's most exciting emerging selectors.

Industry

Music & Nightlife

Client

@itsmilarose

Year

2022

Strategy

Built around Mila-Rose's love of vintage aesthetics and authentic self-expression, the identity takes cues from retro record sleeves and 70s funk ephemera. A bold, expressive wordmark, paired with her signature pink against a deep navy backdrop, creates a visual language that's playful, confident and instantly recognisable. An illustrated portrait became the cornerstone of Mila's Mixtapes – a sub-brand designed to feel personal, collectible and unmistakably hers. As the project evolved, the same nostalgic visual language carried across event collateral, including the Knockout Season tour identity and poster series, creating a cohesive brand that feels both timeless and full of personality.

Built around Mila-Rose's love of vintage aesthetics and authentic self-expression, the identity takes cues from retro record sleeves and 70s funk ephemera. A bold, expressive wordmark, paired with her signature pink against a deep navy backdrop, creates a visual language that's playful, confident and instantly recognisable. An illustrated portrait became the cornerstone of Mila's Mixtapes – a sub-brand designed to feel personal, collectible and unmistakably hers. As the project evolved, the same nostalgic visual language carried across event collateral, including the Knockout Season tour identity and poster series, creating a cohesive brand that feels both timeless and full of personality.

Deliverables

Artist identity, illustrated sticker series, poster design

Artist identity, illustrated sticker series, poster design