Back
Leopards Run Club
Brand Identity
Lifestyle & Wellness
Art Direction
Developed for the Leopards Run Club, this identity is a refined evolution of the club's original heritage badge – simplified for greater clarity while preserving the distinctive elements that make the brand instantly recognisable. The sentinel mountain, proteas, ocean, and leopard remain at the heart of the mark, honouring the club's roots and its connection to Hout Bay.
An interchangeable colour palette, inspired by the surrounding landscape, allows for seasonal updates while maintaining a cohesive identity across every application. Supported by a flexible suite of wordmarks and icon treatments, the system is recognisable, tasteful, and highly versatile, balancing heritage with a clean, contemporary aesthetic that can grow alongside the club.
Industry
Lifestyle & Sport
Client
Leopards Run Club
Year
2026
Strategy
The strategy for Leopards Run Club was rooted in conversations with founder Kai Forster and a shared appreciation for Hout Bay – the place that shaped the club and inspired its identity. As Hout Bay's first run club, the brand needed to reflect both its local roots and its ambition to build a strong, recognisable community. Rather than following the monochromatic aesthetic that dominates many contemporary running clubs, the identity embraces bold branding decisions. Distinctive team colours, confident leopard motifs, and a strong visual language ensure the club stands out on race day while celebrating the character of its home. The result is a brand that is unmistakable in a crowd – one that fosters pride, belonging, and instant recognition, whether training locally or competing further afield.
Deliverables
Brand identity, brand standards, team kit designs
